So I'm no closer than I was on Thursday, regarding my topic. I've pondered over how I should refine my focus and here is my revision:
"The impact of the evolution of the shopping experience, for the generation X female shopper."
My focus is my demographic, women ages 32-45. I feel that this age group like we discussed in class has seen a great shift from pre-digital to the digital age. I forgot the official term I think we were called "imigrants" because the millenials are considered "native."
I thought I would focus more on the positive aspect of the digital age shopping experience. The convenience, the accessiblity, adaptability, ease of use, more free time, how word of mouth is more digital now instead of vocal. and how that affects the "modern woman."
Perferrable images:
Woman/mom on computer
Woman on smart phone
woman on the go
woman shopping with smart phone
woman scanning items with phone
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